Practice Team Programme

As usual the Dental Conference includes a specialised practice team training programme. 

Saturday’s interactive lectures will focus on the latest communication techniques and how to minimise sources of stress in everyday practice. Sunday’s practical session will provide an update on the latest innovations in digital communication and will include practical tips on optimising results from online marketing.


Having Difficult Conversations and Managing your own Emotions - Paul Cook and Francoise Woolley

francoise-paulACAS (Advisory, Conciliation and Arbitration Service) provides free and impartial information and advice to employers and employees on all aspects of workplace relations and employment law. We support good relationships between employers and employees which underpin business success. But when things go wrong we help by providing conciliation to resolve workplace problems.

Paul joined ACAS having previously worked within a national business development and training company where he specialised in business coaching, leadership development, strategic management, group and individual behaviour profiling, conflict resolution and performance improvement.

He has extensive experience in core leadership development programmes where he has transferred his knowledge and practical application of leading teams through critical and major incidents.

He believes that a healthy, open and inclusive workplace is essential to enable real people development and high performing teams.

Francoise joined ACAS from a background in Criminal Justice, specialising in the areas of change management and conflict resolution. She has over 10 years’ experience in delivering training. 

Used to dealing with challenging and emotive situations, Francoise applies her knowledge of psychology to the challenges faced in the workplace, which she believes are often rooted in human behaviour. She has a passion for helping people overcome hurdles, and move towards effective ways of problem solving.

Francoise believes that effective communication is the key to improving employment relations. As a Senior Advisor, she works alongside employers and employees to help improve workplace relations by assisting to diagnose issues and by delivering bespoke training and workplace solutions.

PRESENTATION: How do you tackle those tricky employee conversations? During this presentation we will talk about how to prepare and be ready for the traps and identify key areas of stress resilience in ourselves and others.

The Neuropsychology of Communication and Behaviour - Helena Boschi


Helena Boschi is a psychologist who focuses on applied neuroscience in the work place.

Her particular areas of interest include the brain and behaviour, our emotional and rational neural networks and how to improve our cognitive abilities in order to get the best out of our own and others’ brainpower.

Helena is currently investigating the impact of chronic stress on brain function to help individuals understand and manage their physical and cognitive resources during today’s business climate of ongoing change and uncertainty. Helena is a member of the British Psychological Society and brings a scientific edge to the work she delivers and continues to apply the latest developments in the fields of psychology, neuroscience and behaviour to the organisational context.

PRESENTATION: In a world where we are never ‘off’ we simply do not have the brainpower to attend to each and every input. So as we sift through and filter what we hope will be useful and relevant we may unknowingly discard what we actually do need to help us interpret new incoming information. As a consequence we may make faulty decisions and miss vital clues to help us deal accurately with what is in front of us.

Helena’s presentation will cover aspects of neuropsychology and how it applies to our behaviour at work. Including how the brain ‘sees’, interprets and filters information, how we pay attention and cannot multi-task, how we make decisions and are susceptible to cognitive distortions and biases. She will examine the danger of expertise and why we need sleep, exercise and positive energy to maintain a healthy and agile brain.

Forensic Dentistry - Simon Crewe


Simon is one of the UK’s most experienced experts in Forensic Dentistry. Simon Crewe has practised as a Forensic Odontologist since 1999, and acted as an assistant for many years before that. He appears for Prosecution and Defence in criminal cases, and as a single joint expert in civil procedures. He works for the Coroner in identification cases, and has worked for the Foreign and Commonwealth Office in a similar capacity.

His ‘non-forensic’ activity involves relief and development activities with a number of charities in West Africa, South Asia, and South East Asia.

PRESENTATION: Simon will provide an overview of Forensic Odontology, covering cases of interest, and issues which can affect dentists in practice.

Important notice: Please be advised that this presentation will include images of forensic procedures and that absolutely no photography or videography is allowed.

How to Maximise your Online Marketing Return by Making Simple Day-to-day Changes in Your Practice - Dental Design


Dental Design is the leading online marketing agency in the dental profession with more than 16 years’ marketing experience. As a full service agency, Dental Design offers a bespoke, in-house service across all digital platforms. Services include website design, search engine optimisation, pay-per-click, social media management and more.

PRESENTATION: There are numerous ways in which the whole dental team can get involved with – and improve – a dental practices’ marketing. In this ‘hands-on’ workshop we will break into groups and look at everything from the dos and dont’s of your website, what, when and how to post on social media, how to best respond to online reviews – and more! A fun but focused approach to online marketing and improving return on investment.